Resume

About Me

David Danese Pic
Resume

Digital Marketing Specialist

Digital Marketing and SEO expert, combining 14 years experience in digital marketing and technology industry. A highly motivated results driven leader who has a successful track record of making online campaigns profitable, driving traffic and leading large scale projects.

My digital marketing experience includes email campaigns, SEO and digital strategy, analytics tracking and reporting, defining KPI’s to track drive business goals, social media integration and creating complex digital campaigns on multiple platforms.

Birthday: July 5th 1978

Website: www.daviddanese.com

Phone: (248) 464-5519

Skype: lonon

Location: South Lyon MI

Mail: [email protected]

Freelance: Available

Linkedin: davedanese

Resume

Experience

Aug 2019 – Dec 2019
Tecumseh Products Company

Digital Marketing Manager (Contract via Robert Half)

Responsible for driving digital marketing projects in support of the company’s initiatives as global digital project manager and managing the portfolio for all global digital projects with the global marketing, global IT, and regional marketing teams. Day to day responsibilities include collecting requirements, facilitate discussions, finalize proposals, initiate and manage projects for web development, mobile applications, ecommerce process and tools, and company intranet. Also working as global CRM admin and responsible for collecting requirements, set-up, maintain, and develop reports for the management, sales and marketing teams globally.

Feb 2019 – June 2019 (Freelance)
Geek Town USA

Project Lead - SEO

Project Lead and for national client with large complex website with 90+ locations Responsible for working with stakeholders and national marketing team for web optimization, implementing local SEO strategy and creating easy to understand analytical reporting for all locations. Creating strategy, presenting results and data to clients and executives, as well as working with agencies and vendors throughout completion of the project.

Dec 2017 – Jan 2019
Rifle Marketing LLC

Digital Technology Manager

Responsible for all technology and data solutions for clients. Ensure compatibility and integration of multi-vendor platforms, developing specifications for interfaces from existing to new systems. Analyze data, statistical reporting, website performance and optimization, and ongoing analytics monitoring.

June 2017 – Dec 2017 (Contract)
Little Caesars Enterprises

Digital Web Administrator

Responsible for the design, development as well as maintenance of web pages; both static dynamic web content. Assist the software development team with user interface design application testing. Produce full life cycle systems documentation. Interact closely with the customer during requirements gathering user acceptance testing.

June 2014 – Dec 2016
Ford Motor Company

Consultant

Project lead for collaboration engineering on high visibility, multi million dollar project for web application, intended for internal and external social platform. Subject matter expert for multimedia enterprise video, project, for VOD and live streaming, to convert from Microsoft formats, into cross platform compatible environments.

Nov 2010 – Nov 2014
Sports Media 360

Owner

Founder of online sports media publication with 31 domains in all major cities with all locally based writers and original content. With all in house technology and our own private dedicated server environment, we were able to integrate live video streaming shows, manage contests and publish into a singular platform for users to easily access on any device or browser..

Jan 2004 – May 2011
Hexagon Metrology

Sr Applications Engineer

Worked as Sr Applications engineer for worldwide leader in metrology, helped develop our measurement software (PC-DMIS) for all clients. Traveled 50% around North America, providing support/IT/Training of GD&T measuring software for Automotive/Media/Military Industry and clients. Demonstrated both stationary and portable products for new clients. online support, teaching software classes and contract work for all clients measurement needs.

Resume

Education

2003
Oakland Community College

General Studies

2018
Google

Google My Business Certification

The course walks you through how to use your free Google My Business to create listings that will stand out when customers search online.

2019
Google

Advanced Google Analytics Certification

The course walks you through how data gets collected and processed into readable reports. Advanced configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

Abilities

My Skills

SEO & DIGITAL STRATEGY95%

CONTENT CREATION80%

HTML/CSS & WEB OPTIMIZATION90%

WEB ANALYTICS / STATISTICS85%

© 2019 David Danese. All rights reserved